We are Ambassador. Britain's authentic no-fly cruise line offering affordable quality and the warmest welcome at sea. Ambassador’s staff and crew are the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.

Discover the ships that define this cruise line - each offering its own blend of style, comfort, and adventure at sea.

See what sets this cruise line apart, from signature onboard experiences to the service and value that keep guests coming back.

Ambassador Cruise Line believes it has a responsibility to help protect the oceans and destinations that make cruising so special. As part of its commitment to more responsible travel, Ambassador continually invests in initiatives that reduce environmental impact, improve efficiency, and support the communities it visits. From minimising waste and improving energy use onboard to promoting sustainable tourism practices, the cruise line is focused on making a positive difference. With a clear commitment to being among the most sustainable cruise lines in the industry, Ambassador strives to preserve the beauty of the world's coastlines and destinations for future generations to enjoy.

Experience unforgettable adventures with our affordable quality sailings crafted with your comfort and convenience front of mind. Discover breathtaking destinations and fascinating cultures, delight in amazing entertainment and savour outstanding cuisine while enjoying the warmest welcome at sea.

Meet like-minded people and make long-lasting friendships. Whether you’re arriving on your own or with loved ones, our ships are some of the friendliest afloat. A place to meet like-minded people. From the crew to the guests, we are all part of the same community. This is represented by the hands held in friendship.

Experience breathtaking destinations, amazing entertainment, outstanding cuisine, and no-fly convenience on our affordable quality sailings, where every guest enjoys the warmest welcome at sea. Because moments matter!

Experience the charm of an authentic and traditional cruise at a fantastically affordable price. At Ambassador, we believe exceptional quality should be within everyone's reach. Our sailings offer affordable quality, making it easier to indulge in the finer things in life, for less. This is represented by the plus symbol.

With robust health and safety standards, no-fly cruises financially protected by ABTOT, fly-cruise packages, including our Caribbean programme, protected by the CAA via ATOL, together with our membership of industry bodies ABTA and CLIA, you can relax in the knowledge that everything is taken care of from start to finish with peace of mind guaranteed.

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